What’s in a name?
The Super Bowl lived up to their name with some amazing commercials. They have always remained the greatest example in the world of advertisements.
What is Super Bowl?
The Super Bowl is a special American football game played every year to decide the winner of that National Football League (NFL) season. It is the championship game of the National Football League (NFL), played by the winners of the league’s American Football Conference and National Football Conference each January or February. The game is hosted by a different city each year.
In 1966, the NFL and the rival American Football League (AFL) merged to form the National Football League (NFL). Although the merger was not completed until 1970, the first such event, then known as the AFL-NFL World Championship Game, was held on January 15, 1967, in the Los Angeles Memorial Coliseum. The term “Super Bowl” was first coined in 1969, as was the usage of Roman numerals to denote the individual games because the game is held in a year other than the season in which it culminates.
The game was so popular that Super Bowl Sunday had become an unofficial American holiday, with viewing parties taking place in homes, pubs, and restaurants around the country. The week leading up to the game is marked by a lot of media coverage and a festival atmosphere in the host city. Extensive before and halftime festivities and entertainment are held in conjunction with the game.
Super Bowl Commercials!
Super Bowl ads are high profile iconic television commercials broadcasted in the US, but what distinguishes Super Bowl commercials from other commercials is its cinematography unpredictability, surreal humor, and use of special effects.
Advertisements are annoying, especially when they pop between our favorite match, but wait here that’s not the case. Super Bowl commercials are so interesting and vivid that earlier some people viewed the match so that they could see the mind-blowing commercials.These commercials have always been out of the league and a new benchmark with every passing year, but with popularity comes controversy and Super Bowl too was not spared, but yet they were unstoppable with their mind boggling commercials which we couldn’t resist to ignore but say WOW!
Famous Commercials of all time are
Master Lock: “Tough Under Fire”, Coca-Cola, Macintosh: “1984”, Chrysler, Tide, “I’m going to Disney World!”
But Why is this talk of the town?
The Super Bowl has always been the topic of discussion, but now it’s trending for it’s yet another creative ad which has gone viral for all the good reasons. Their advertisement sets them different in all aspects because of the amazing creativity that comes along with it.
The Super Bowl has always been the topic of discussion, but now it’s trending for its yet another creative ad that has gone viral for all the good reasons. Their advertisement sets them different in all aspects because of the amazing creativity that comes along with it.
Let’s get back to the era when we used to see DVD screensaver popups bouncing across the screen. Wasn’t it enticing? We all gazed and followed the bounce pattern on the screen, some moved only their eyes, but some moved their heads too. This was oddly satisfying. Influenced by this, Super Bowl used the same tactic and came up with a QR code that bounces across the screen, but with a twist, this QR code was not for any special offers or discounts or just to gaze but was of the most popular ‘Cryptocurrency’ Yes, that’s right the QR code was of our favorite, Cryptocurrency.
Those Super Bowl ad spots paid off for a number of tech companies, not just in terms of exposure, but also app installs, a new report indicates the installs jumping 309% week-over-week after the ad’s airing.
Was the ad only enough to make the Super Bowl The Super Bowl viral ad?
No, The ad was not enough, but the Coinbase tweet made this famous ad viral. The Bouncing QR code when scanned will get the viewers to Coinbase’s promotional website offering a limited time promotion of free Bitcoin with a worth of $15 to new signups also an amazing giveaway of $3 million that customers can enter and this amazing marketing was for a limited period.
Since this was for a short duration this created a great impact and hype. As Crypto is the new Currency this developed a sense of urgency. Now, isn’t this a great marketing opportunity?
Well! Well! Just like every coin has two sides this too had, The other side of this great commercial was the traffic to the landing page due to its massive influx of the ad, the website couldn’t withstand the traffic and soon the website was slow/down, but at the same time some apps that didn’t have any ad spends also noticed a boost in installs.
Soon Coinbase realized that we do not live anymore in the era of the idea that influenced them ‘The DVD’ so they shifted their ad to Digital platforms such as to desktops and mobile phones.
The Idea of Coinbase was so impactful that it caught the attention of other Cryptocurrency companies
The other companies could not stay behind and grabbed the opportunity. The companies like Meta were quick to jump and came up with their own bouncing QR Code but on Twitter. They linked the company’s Foo Fighters-led VR afterparty, planned for after the game.
As said, nobody remembers second place. So here’s the Super Bowl, marking its territory in the world of advertising or Just another creative commercial by the Super Bowl?
