An MBA Chai wala sounds exciting, but before coming up with this, Prafull Billore was like any other MBA aspirant with lots of hard work, dream of a secure job and a well settled life but destiny had saved something very interesting for him. With three attempts and hard luck Prafull Billore couldn’t crack the entrance exam for MBA being despaired he took 10,000/- loan from his family for education, but ended up buying tea, soon to this he started selling tea at the same place where he thought his life would begin as an MBA aspirant instead began as a ‘Chai wala’.
Initially his tea stall was known as Mr. Billore Ahmedabad, everything went well until his tea stall was demolished just like roller coaster his business now was on a downside, but was it really at the low side, his brand needed a little bit of polishing to take that high jump now and he continued selling tea in a tiny store outside the hospital, he also borrowed more 50,000/- loan from his family since the name of his tea stall was difficult to pronounce, he introduced it as ‘MBA Chai wala’ a metaphor for his dream degree which soon became a sensation that created curiosity in the minds of people, his business soon got a boost and was famous throughout the country which gave him fame.
This MBA Chai wala is no more just another start-up, but a successful business with an annual turnover of Rs.3 Crore. As per Praful this business has taught him more than what MBA could ever teach, His marketing tactics and business enthusiasm makes him stand out of the crowd he not only promotes his brand with name that drives curiosity, but also provides information on the white board of his tea stall for the one’s looking for a job so drinking tea is not only a time of relief but also time to grasp information that will only pull more people towards his stall. It’s either way a win-win situation after all a good business is only a good business when it helps in more than one way to the people.
