When trust is gained loyalty is returned! Brands are not only about cute packaging and emotional stories, but also about products, longevity and impact. We’ve come across many brands that began from a garage and now are multi million dollar businesses. These brands became giants due to their authenticity, their supply to demand and their progressive dynamic nature, Well! This is not the topic for today.
Juicero was, Once upon a time, a famous brand that had marked its name in every household. Juicero collected fresh organic fruits and vegetables and prepared them for customers and put them in special single serve packets of diced fruits and vegetables.
No! This does not end here, Juicero brought convenience to the people by using a Wi-Fi connection that automatically squeezed the single serving packets into a glass of cold fresh juice.
Were the single serve packets sold with juicero or juicero sold with single serve packets?
Juicero’s mission of helping people consume raw food to attain optimal health looked successful.
Necessity is the mother of invention! Really? Until their smartness was caught!
