Branding is an extremely important and highly misunderstood aspect of Marketing. There are some brilliant words of wisdom that help to understand this enigma better:
“A brand is a voice and a product is a souvenir.”
– Lisa Gansky
– Lisa Gansky
“When people use your brand name as a verb,
that is remarkable.” – Meg Whitman
“You can’t build a reputation on what you
are going to do.” – Henry Ford
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
“Design is the silent ambassador
of your brand.” – Paul Rand.
“If your business is not a brand,
it is a commodity.” – Donald Trump.
“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz.
“In a world where you can be anything,
be yourself.” – Etta Turner.
“We are all storytellers. We all live in a ,
network of stories.” – Jimmy Neil Smith.
“Creativity is intelligence having fun.” – Albert Einstein.
